Olmypic Waste
Jill Ettinger

Posted on | February 16, 2010 | 1 Comment

The 2010 Vancouver Winter Olympics are underway. Already, it’s been incredibly humbling by the loss of the Georgian Luger, Nodar Kumaritashvili. He died doing what he was passionate about, but surely much too soon. it reminds us to ask ourselves, are we living our passions?

It’s inspiring to witness the achievements of nations, teams and individuals in some of the most daring, creative and risky sports activities on Earth. Feats of strength and agility that test the limits of what is humanly possible remind us all of that greatness that lives within each and every one of us. We are united by our common interest in exploring our potential and competing not as enemies, but recognizing what makes us all so similar. Hopefully, even those of us just observing these contests see ourselves as Olympians in our own way; being the best we can be every day.

It’s also great to see the Olympics have made noteworthy triumphs in being carbon neutral, reducing their impact by using recycled materials and building LEED certified facilities, and partnering with Offsetters to make the 2010 Winter Games the first in history with an official supplier of Carbon Offsets. It’s all great steps—gold medal worthy achievements for an organization that embodies the Human Spirit and our greatest potential.

Now, imagine if the Olympics had the opportunity to provide the 2.3 million attendees PeopleTowels, instead of using paper towels. If every attendee uses 5 paper towels a day (likely more) for each of the 16 days of the Olympics, that equals 184,000,000 paper towels or 18,400 trees, 846 tons (1,692,800 lbs) of garbage going into landfills and 18,400,000 gallons water—27 Olympic swimming pools worth of fresh water!

Having just opened our doors in November, it was near impossible for 2010 Olympics to incorporate PeopleTowels in their carbon-offsetting, but we’ll see you in Russia for 2014, Olympians!

Comments

1 Comment »

  1. [...] It’s inspiring to witness the achievements of nations, teams and individuals in some of the most daring, creative and risky sports activities on Earth. Feats of strength and agility that test the limits of what is humanly possible remind us all of that greatness that lives within each and every one of us. We are united by our common interest in exploring our potential and competing not as enemies, but recognizing what makes us all so similar. Hopefully, even those of us just observing these contests see ourselves as Olympians in our own way; being the best we can be every day. Go to the full article. [...]

    Pingback by Olmypic Waste « InnerContinental — February 22, 2010 @ 2:59 pm

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