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Meet Our Ambassador: Lisa Borden
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Meet Our Ambassador: Lisa Borden
Posted on | February 18, 2011 | Comments Off on Meet Our Ambassador: Lisa Borden
Lisa Borden is an eco-advocate and mother of three, whose business is a direct reflection of her commitment to better, more responsible living. She is a dedicated workaholic, admitting that it takes a lot of time and effort to change the world, especially in her non-preachy, fun, engaging and inspiring ways. Lisa consults, writes, engages the media, runs private workshops, and enjoys speaking to large and small groups. Her full-service marketing firm, Borden Communications + Design Inc. is based in Toronto and takes great pride in being an ethical business providing exceptional ideas.
1. Tell us about TakeOut WithOut.
It’s a simple concept – Change Comes From WITHOUT! We quite simply hope to reduce restaurant waste and at the same time, we want to support people, products, and establishments that help us to reduce, and we want to constantly inspire and educate everyone, because I firmly believe we can always do better, no matter how great we might think we are doing.
The following makes up the TOWO Creed:
ReFuse Unnecessary Stuff–
When taking out, refuse the unnecessary packaging! Think about the spoons, forks, straws, and napkins that you get served (why do they give you enough for a family of 20 when eating alone?). Ask yourself before accepting all these items, “Do I really need all of this?”, “Am I going to be eating this right away?” (If so, why take the bag or the napkins)… just enjoy your muffin – and be neat so the napkin isn’t needed!
ReTakeYour Own Reusables–
Bring your own reusables (BYOR) and you won’t need to use the can – garbage, that is. You can bring your own containers, straws, cutlery, mugs, bottles, and even your own bag – It’s so easy to find and use!
It’s easy to fall into a routine, so why not choose to create a new one? Reconsider and readjust your habits and adopt healthier eating strategies – it might be challenging at first – but it will save you time, money, your health, and our world. The bonus? You’ll feel like an eco-hero and will inspire others around you to follow suit.
2. What inspired you to take action or made you passionate about this cause?
Although there are many issues that I would like to focus on (and solve!) in my life and my work, so many of us spend more time eating and drinking from restaurants instead of in our own kitchens that it inspired me to create the TakeOutWithOut Campaign. Restaurant waste is a broad enough issue, that I am able engage a large demographic to think about their consumption, and their overconsumption.
3. Was there a certain event or moment that moved you?
To be completely honest, I’m not the best poster girl for the campaign – I’m not a takeout person! I like my own kitchen, my kids take litterless lunches to school, and my husband takes one to work, and when I am out, I eat at the establishment, and choose spots that are “eco” and, therefore, are already practice reducing restaurant waste. I always take my reusable Klean Kanteen filled with water from home, so I don’t find myself in a position of needing to buy bottled water. I always carry a variety of reusables in my purse – certainly bags and baggies – even a reusable towel (thanks People Towels!)
4. What can others do to help or take action?
One of the big obstacles for people is remembering to bring their reusables so they can reduce and reduce! The TakeOut WithOut Campaign is hoping to inspire new habits, understanding that they are as hard to develop as old ones are to break. We are what we repeatedly do, and practice makes perfect. Maybe it sounds cliché, but you don’t leave home often without your keys or wallet and accomplish what you set out to do. If I don’t take my insulated mug with me, then I do not get a tea to go. If you forget to bring your own, make it a rule to still refuse it…it’ll make you remember next time. And, not that it’s cheating, but I use a dozen compact, foldable bags, (RuMe Bags are the ultimate – lead free and washable!) figuring that at least I will have 5 or 6 in my purse/car and keep my reusables at my front door. It’s just a new habit. Create it and it won’t be an obstacle, it’ll just be what you do.
You can take action by applying the above creed to your life and also:
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